Call Tracking enables you to monitor calls out of your website and understand precisely what marketing activity brought them there; whether it was from a different website, Google or your paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their key words, in order to understand which keywords provide call conversions. phone tracker Without visibility of call conversions, it’s simply not feasible to figure out if your investment in the key words in your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most clients are searching to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it lets you see your ROI for every one of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business.